Mecca Bingo

Ongoing Marketing & Creative Support

Mecca Bingo is one of the UK’s most recognisable entertainment brands, with over 60 years of bringing people together. Their community can be found in clubs up and down the country and online.

We provide long-standing creative support for a brand whose greatest asset isn’t its games, but how it makes people feel.

Sixty years of community

Mecca Bingo isn’t just a gaming brand – it’s a community one. The people who play with Mecca tend to feel a genuine affection for it. That warmth is a valuable quality, so it has to shine through in every piece of marketing the brand puts out. That’s everything ranging from a large-format graphic on a venue wall to a digital asset on a screen. At high volume, across multiple channels, the challenge is keeping the creative feeling genuinely like Mecca – accessible, fun, familiar – rather than generic.

Creative that carries the Mecca community everywhere

Over a sustained period, Foster & Scott has provided Mecca Bingo with creative across the full range of their marketing activity. Our concepts and design work have brought the brand to life in a way that connects with Mecca’s audience.

Literature, in-venue communications and promotional collateral keep clubs feeling welcoming and well-presented. Large-format graphics fill physical spaces with the kind of energy the Mecca brand is known for. Digital assets, tailored for online platforms, digital screens and customer communications, carry the same character into every online touchpoint. Animated video and motion graphics give campaigns an extra dimension where static creative isn’t enough on its own.

Throughout, the job has been the same: make sure that whatever a Mecca Bingo customer sees, wherever they see it, feels unmistakably like Mecca.

 We’re here for a chat if you need your brand to be represented powerfully and consistently.