Creating visual recognition for your brand that is consistent and effective in communicating with your audience without the need for explanation is what all businesses strive for. Establishing a Brand Identity is the first key element to the successful branding of a product, service or business and it tells everyone who you are and why you’re there.
Your brand identity is our passion. Once we work with you to develop a deep understanding of your aims, we look into your target market and competitors to begin the creative process to design the basis of your identity. Through a pool of creative ideas and inspiration from you, we bring together all components such as a name, colour schemes, image association, slogan and overall visual presentation for your consideration. Between you and ourselves, we will choose an identity that delivers your message and lifts you above your competitors.
Brand awareness is a customers’ ability to recall and recognize your brand above a sea of other brands. Through the unified logo, advertisements and design of e-mails, stationery and even stand-alone colour mixes, brand awareness can be a powerful tool for your business as it helps your customers to understand which product or service your particular brand belongs to. Customers can determine which of their needs are met by simple brand awareness. Customers cannot consider a brand if they are not aware of it and that’s why we are here, to help deliver your business to the consciousness of your audiences and make it stick.