Branding

Branding is the very essence of your business; reflecting your customers’ expectations of you. As the first line of non-verbal communication between you and potential customers, it is imperative to get branding right, first time. Any business, product or service that portrays a strong brand presence and culture will have a higher customer satisfaction rate and increased customer loyalty.

As branding experts, we have helped to create and establish many successful businesses and products by developing their brands and solutions to stand above market competitors. As professionals, our job is to establish the three core principals of branding: Brand Essence, Brand Position and Brand Value successfully for your product or service. This can be applied to Web Design, Marketing and Creative tactics.

We work with you to seek out the qualities and characteristics of your product or service, finding out what makes it special or unique. We then embark on creating your brand identity, brand awareness and work towards the ‘golden egg’ of brand recognition.

Brand Identity

Creating visual recognition for your brand that is consistent and effective in communicating with your audience without the need for explanation is what all businesses strive for. Establishing a Brand Identity is the first key element to the successful branding of a product, service or business and it tells everyone who you are and why you’re there.

Your brand identity is our passion. Once we work with you to develop a deep understanding of your aims, we look into your target market and competitors to begin the creative process to design the basis of your identity. Through a pool of creative ideas and inspiration from you, we bring together all components such as a name, colour schemes, image association, slogan and overall visual presentation for your consideration. Between you and ourselves, we will choose an identity that delivers your message and lifts you above your competitors.

Brand awareness

Brand awareness is a customers’ ability to recall and recognize your brand above a sea of other brands. Through the unified logo, advertisements and design of e-mails, stationery and even stand-alone colour mixes, brand awareness can be a powerful tool for your business as it helps your customers to understand which product or service your particular brand belongs to. Customers can determine which of their needs are met by simple brand awareness. Customers cannot consider a brand if they are not aware of it and that’s why we are here, to help deliver your business to the consciousness of your audiences and make it stick.

Brand Communication

Having a great brand can only be as powerful as how well it is communicated with your target audience. Communicating your brand is a challenging feat as it is imperative that you make the right decisions at the right time. As experts in brand communications, our trusted hands can take your brand and make it strong through effective and targeted communications. We can help build a communications strategy for the most unique businesses and the most commonly found. Using a plethora of digital, traditional and non-verbal techniques, our experienced team will deliver communications to your audiences that are timely, accurate, effective and crucially, eye-catching to out-perform your competitors’ communications.

Brand Strategy

Strategy for your brand is at the heart of our mission. Those strategies that suite you and your business are the most productive. That’s why we always work with you to understand your market insights and research your competition for the perfect brand strategy alongside excellent creative design.

Branding View some of our Branding projects…