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We can help to break down the terminology into bite-sized, easy-to-understand pieces, & help you plan your goals & budgets like a pro. But that’s not all! We’ll create a paid search campaign that’ll make your business the talk of the town.
Navigating the world of online paid advertising can seem complicated but we are here to guide you every step of the way.
We can help you decipher the jargon, plan your budget and goals, and create a winning campaign that delivers real results for your business. We’ll help you choose the right platform and social channel to effectively reach your target audience and showcase your products and services.
We’ll begin by identifying the most suitable channels to effectively engage with your target audience, ensuring your products or services are seen by the people who matter most. With a deep understanding of various marketing channels, we’ll guide you in selecting the perfect mix to amplify your brand’s message and achieve maximum impact.
Paid search, pay-per-click (PPC), advertising is a form of online advertising where your business pays to display your ads in the sponsored or paid section of search engine results pages.
Google advertising is an online advertising platform that allows your business to create and display ads on Google search results, websites, and mobile apps.
Social media advertising is the use of paid advertising on social media platforms to promote a product, service, or brand.
Ad management includes various aspects of online advertising, including creating and optimising ad campaigns, monitoring performance, and managing ad spend.
Paid advertising is the process of paying for promotional advertisements to reach a specific audience. This can include online platforms such as search engines and social media platforms.
Common types include:
• Search Engine Marketing (SEM): Ads that will appear in search engine results.
• Social Media Advertising: Promoting content on platforms like Facebook, Instagram, X (previously Twitter) and LinkedIn.
• Display Advertising: Visual ads on websites and apps.
• Video Advertising: Ads to appear before, during, or after online videos on platforms such as YouTube.
PPC advertising is the process of advertisers paying a fee each time their ad is clicked. It’s commonly used in search engine advertising where advertisers bid on keywords, and the winning bid will get their ad displayed.
Budgets vary widely based on factors like your industry, goals, and competition. It’s important to set a budget you’re comfortable with and continually monitor and adjust based on the advertisements’ performance.
It’s not just about what we create; it’s about the stories we tell, the emotions we evoke, and the impact we make.
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