Culture AI

CultureAI is a cybersecurity platform that helps organisations to adopt AI safely. We partnered with them to bring clarity and consistency to a brand built on complex technology, across every channel it shows up in.

A brand growing faster than its toolkit

CultureAI sits at the crossroads of cybersecurity and AI governance. As a rapidly growing business, they needed marketing that could move fast: consistent enough to build recognition; flexible enough to work across sales conversations, digital campaigns, partner activity and a busy events calendar. Without that consistency, an ambitious, scaling brand can look less established than it actually is.

A design built to keep pace

We started with the foundations: a flexible visual system of icons, illustrations and graphic elements, built to scale across whatever campaigns are needed in the future. That system ran through everything else we produced. Sales collateral – one-pagers, solution briefs and presentation templates – gave the business development team a proper toolkit to work from. Digital campaign assets across social, email and paid advertising carried the same identity into every audience touchpoint. Infographics and data-led visuals took Culture AI’s technical messaging and made it something people could understand easily.

The same thinking extended to the physical world, with event and exhibition graphics, signage and promotional materials that made CultureAI just as recognisable on a stand as on a screen. There was also a project to help CultureAI’s partners, where we created branded marketing assets that meant joint campaigns looked just as consistent as anything produced in-house.

Every asset, digital or print, was checked against CultureAI’s brand guidelines before it went anywhere; conveying trust and professionalism were important measures. Now, the marketing team has a complete toolkit to adapt for future campaigns and product launches. The result is a brand that looks like itself wherever it turns up, whether that’s a LinkedIn ad, a partner deck or an exhibition banner six months later.

If your brand’s growing faster than your marketing can keep up with, just get in touch.