Wib

Wib, now part of F5, was an innovative API security platform that helped organisations gain complete visibility, control and protection across their entire API ecosystem. As the company continued to expand within the rapidly evolving cybersecurity market, it needed a brand and digital presence that reflected the sophistication of its technology while clearly communicating its value to customers, partners and investors.

Foster & Scott partnered closely with Wib’s marketing team to deliver a complete brand refresh that positioned the business as a modern, innovative leader in API security. We developed a refined visual identity that captured the company’s technical expertise while creating a distinctive and memorable brand across every customer touchpoint. From typography and colour palettes to graphic elements and supporting assets, every aspect of the brand was designed to create a cohesive, professional and future-focused identity.

Alongside the rebrand, we designed and developed a bespoke, user-focused website that combined engaging visuals with intuitive navigation and a clear content structure. The website was carefully crafted to simplify complex technical messaging, making it easier for prospective customers to understand Wib’s platform, explore its capabilities and engage with the business. Built with performance, responsiveness and scalability in mind, the site provides a seamless experience across desktop, tablet and mobile devices while giving the marketing team the flexibility to manage and update content with ease.

To support product launches, campaigns and ongoing business development, we also created a comprehensive suite of branded marketing collateral. This included digital assets, sales materials, presentation templates, brochures, exhibition graphics and campaign resources, all designed to maintain consistency across every stage of the customer journey. Each piece reinforced the refreshed brand while helping the sales and marketing teams communicate Wib’s technical expertise in a clear, engaging and visually impactful way.

By working as an extension of Wib’s internal marketing team, we ensured every creative output aligned with the company’s strategic objectives and evolving market position. The result was a cohesive brand ecosystem that strengthened recognition, enhanced customer engagement and supported the company’s continued growth, culminating in its successful acquisition by F5. The project demonstrates the value of combining strategic branding, digital design and creative marketing to help innovative technology businesses scale with confidence.

If you are looking for a strategic brand partner with years of experience, we would love to chat.