Fairfields

Fairfields designs, installs and supports MEICA engineering – mechanical, electrical, instrumentation, control and automation – for some of the UK’s most technically demanding infrastructure projects. These range from moveable bridges to industrial internet of things networks.

We were brought in to make sure that Fairfields’ trade show presence reflected its brand and the scale of its work.

An impressive portfolio but only seconds to show it

Fairfields works on projects that command attention, such as the Centre Court roof at Wimbledon. At a trade show, though, it’s hard to convey projects of that size on the stand. What’s actually depicted needs to communicate the scale of the company’s projects quickly, to the right people, before they move on.

Working within Fairfields’ established brand guidelines, the brief was to produce exhibition materials that held their own in a busy event environment. They had to be visually strong enough to draw people in, and clear enough to make the brand and its capabilities immediately understandable.

Exhibition design built to do it justice

We produced a suite of large-format exhibition graphics, that were then applied to exhibition stands and banners, all within Fairfields’ brand identity. The design work was about discipline and quality of execution: taking a well-established brand and making sure it showed up at its most authoritative in a busy environment. Every piece was designed to balance strong visual impact with clear communication. This is the combination that matters most when a stand needs to attract attention – and then hold it long enough to make an impression.

The result was a coherent event presence that gave Fairfields the visual weight to match the projects that they’re known for.

“I have worked with Foster & Scott for the past couple of years. Without their creative expertise, commitment, and willingness to go the extra mile, Fairfield’s marketing proposition would have been severely affected. I look forward to working closely with Foster & Scott in the future to deliver successful marketing strategies.”

Marketing Manager

If you need exhibition and event materials to make your brand count in a crowded room, just get in touch.