If you have just set up your own business or have been trading for a while and up until now you have only been relying on social media to get your products or services out into the public domain, here are a few key facts about why a website is an investment worth making for your business and not a pointless expense.
The Shop Window
At your business premises, if you have them, you do your best to make the outside look attractive so that passing members of the public will stop and take an interest. It’s a similar notion online. An attractive website that is easy to use and has all of the relevant information on about you lets visitors know that you’re making the effort for them.
Search Engine Rankings
If you sell unique gifts in Sheffield, for example, some of your trade will come from search engine surfers looking for somewhere local, selling unique gifts. If you have a good website that has been optimized for visibility on search engines like Google, you’ll be one of the first to pop up.
Millions of people across the UK and world-wide log into their social media accounts whilst at work – catching up with the daily gossip. It’s become the norm. However, there are a large number of people, especially in the UK, who are restricted from accessing social media accounts whilst at work. Some can use search engines to find products and services but social media usage is completely often completely restricted. By not having a website, you won’t be part of their lunchtime buying.
Despite the best efforts of social networking websites, some people just can’t or don’t want to be social online. Whether they don’t want to share their personal information online or for whatever reason can’t join or view social media sites, there is likely to be a good proportion of people who cannot find out about your business unless you have your own website or market yourself in other ways.
If people are already aware of your business and just want to know basic facts such as your opening times or contact details, these aren’t always easy to find on social networking websites like Facebook. Even if you just have a simple, single-paged website, you are making your business more accessible.
Be Taken Seriously
Businesses pop up on social media every second of every day. If a potential customer is really interested in buying from you, he/she will almost always look for your website first to see if you’re worth their time and hard earned money. One of the first questions anyone you talk to about your business will ask is, “do you have a website?” What’s your answer?
Let’s not forget, social media is a brilliant thing. It helps us communicate better, interact with our customers on a one-to-one basis and it can really help us get our products or services noticed in different and unique ways. All businesses need social media these days. Ultimately however, a website is the best way to present your business aside from your premises. If you take your business seriously then invest in a website and let social media support it.
Here at Foster and Scott, we can help you through all stages of online business strategy. If you want to plan your first website, looking to develop an existing website or looking to support your website with social media, look no further. We are happy to meet you over coffee for a free, no-obligation consultation to help you take your business forward through website design and development.
Use our Contact Us page to get in touch or call us on: 0114 2618661