Exclusive Networks are a global leader in technology infrastructure and after a decade of substantial growth, the branding and its proposition were ready for a rethink.
With an emphasis on a totally new strategic vision, we were briefed to re-imagine and redefine the brand’s core values to better represent the brand’s spirit and soul, whilst paying particular attention to the shift in market perception.
Working closely with the global marketing team we embarked on analysing the DNA of the brand. Exclusive’s access to current and emerging technologies, vendors and their unique culture, ethos and global presence had to be represented with a bold and visionary idea for the refresh.
On consultation of our ideas a new dynamic identity was forged that formed full brand guidelines. This was applied to all marketing collateral including, website, digital tactics and offline media. The brand has been well received globally and is helping Exclusive to reach its future targets.