Design and branding for a internal incentive scheme where sales staff can win vouchers to use for holidays or something of their choice. The brief was to come up with a theme based around the tag line of ‘Get Away with Secunia’. The resulting brainstorm was to produce a fun 80’s inspired movie poster using a large image/illustration of a sales team member breaking free and escaping. Accompanying images of how the vouches could be used surround the main image.
The result was a fun campaign across print and a microsite to motivate sales staff.